![]() These 386 brands stem from seven alcoholic beverage categories – beer, low & non-alcoholic beer, wines & champagne, spirits & liquors, cider, flavored alcoholic beverages and alcoholic beverage distributors. There are 386 alcoholic beverage brands engaged in sponsorship deals with properties in the European market. The UK is the most appealing single market territory for alcoholic beverage sponsors. Single market territory deals hold the major share in the alcoholic beverage sponsorships. The amount is expected to be shelled out on 666 sponsorship deals between alcoholic beverage brands and European sports properties that are currently active or were active in the most recently completed season in which the sports property competed. The alcoholic beverage sponsorships are estimated to be worth $462.77 million in the European region. ![]() Emea Alcoholic Beverage Sport Sponsorship Market Overview
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